We officially launched this month with a mission to help enterprise leaders simplify complexity, boost performance, and unlock the full value of an engaged frontline workforce.

Created to support under-pressure COOs, CPOs, and CIOs — particularly in high-turnover, high-complexity sectors like retail — FrontlineXP isn’t a traditional strategy firm or software vendor. It was built to close the execution gap between ambition and outcomes: tech-agnostic, operator-led, and relentlessly focused on results that land.

 “FrontlineXP was built to help leaders drive performance and improve the day-to-day experience for the people doing the work,” said the company in a statement. “Many are being asked to deliver more with less: outdated systems, broken processes, and overwhelmed teams. We help them focus on the things that matter, and deliver results.”

 “Frontline complexity is now one of the biggest blockers to productivity,” the statement continued. “Too many apps. Disconnected processes. Poor execution. We help leaders make wise tech investments, apply AI where it adds real value, and build workforce strategies that reduce cost, improve efficiency, and enhance employee experience — You shouldn’t have to choose between performance and people — the right strategy delivers both.”

“For many, the frontline remains an untapped lever for performance,” the company added.
“We give leaders the clarity, tools, and confidence to unlock potential, through the right mix of technology, process reform, and better employee experiences.”

FrontlineXP was co-founded by Rob Bate, former Accenture Managing Director and workforce management and retail strategist. Rob’s 25-years experience spans an equal mix of retail and consulting industry experience in the US and UK and has led large-scale transformation programs with brands including Walmart, Starbucks, Lululemon, Aldi and Microsoft, and most recently leading Microsoft Copilot and Frontline Advisory at Avanade (an Accenture company).

 FrontlineXP can be help clients across many stages of their transformation:

• Get Started – Define or refine your frontline strategy, assess the case for change, and map a clear, actionable path forward
• Get Unstuck – Review and recover investments that aren’t delivering ROI, course correct, and shape the next five strategic moves
• Go Faster – Scale what’s working, orchestrate across functions, and land adoption with speed and consistency

The company is already in discussions with several major retailers and expects to announce its first client programs later this year.

To learn more or book a strategy session, visit: www.frontlinexp.com 
For media inquiries, contact: press@frontlinexp.com

About FrontlineXP:
FrontlineXP helps enterprise leaders orchestrate better frontline operations. We partner with retail, hospitality, and logistics organisations to streamline workforce processes, optimise tech ecosystems, and elevate employee experience that drive business results.